Branding Projects
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ROOTLAB
CLIENT
ROOTLAB
CATEGORIES
Brand Design
Logo Design
Packaging
Email graphics
Social media graphics
PURPOSE
To design packaging for a collection of new hair products and social media graphics for ad campaigns.
RATIONAL
For this project, I was tasked with designing new logo and packaging for natural hair products. After receiving responses to the client questionnaire, I set off to design in her established visual tone (modern, fashionable/hip, functional, and no fuss). Both the 25-45 year old demographic and noted haircare competitors (Miss Jessie, Camille Rose Naturals, and Mielle Organics) allowed me to refine my explorations as I researched and brainstormed.
I eventually settled on a solution that featured a blend of millennial pinks, and peaches and a painterly dot pattern. The variety of pinks and peaches conveyed a chic femininity without feeling overtly “girly”. The motley assortment of black polka-dots felt bold and playful, while striking a balance with the mature color palette. For typography, I wanted to lean into elegance and function. To accomplish a combination of this, I paired a thin serif with a condensed sans-serif.
The social assets provided an opportunity to expand on the packaging’s visual themes while also introducing new ideas.
To be cohesive with the product packaging, I utilized a mixture of marker scribbles and a neutral color palette. For added texture, I collaged photography, notably cream/oil product textures, to represent the product’s consistency. Finally, the typography pulls from the brand fonts; I designed them up in various combinations to achieve variety between the graphics.
Included below and to the left are a selection of the email and Instagram story assets created for this rebrand.
CATEGORIES
Brand design
Logo design
Packaging
Illustration
CLIENT
Sapito
PURPOSE
To design a logo package for a mixed drink company.
RATIONALE
For this exploration I compiled from the freelance questionaire, and highlighted the main brand themes. I then expanded from there with mindmapping, ensuring that these concepts reflected the atmosphere, goals, and intentions of the brand.
There were three main concepts.
The client selected etc, allowing me to draft this first set of logomarks. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
CLIENT
Cawfeecakee
CATEGORIES
Brand design
Logo design
Illustration
PURPOSE
To illustrate a logo for a video game streamer.
RATIONALE
The inspiration for this design was the namesake, coffee cake. For the illustration style, the client had expressed an affinity for 1930s cartoons. Keeping both in mind, I created two retro characters and designed them into the space with the logotype. The typography is playful, the strokes are thick and organic to feel handwritten while also matching the line wight of the illustrations. The color palette combines frosty, light tones with chocolatey tones, maintaining high-contrast between the line-work and background and repeating the themes of desserts and coffee. I created a variety of colors to provides options for the client’s merchandise.
